Made New Naturals

Meet Our Shampoo Bars

Three fragrance-free shampoo bars, one philosophy: nothing in the formula that isn't earning its place.

Right now, try all three with the small Trio pack (plus try the small conditioner bar - for those whose hair love conditioner).

 

Large sizes of all 3 shampoo bars and the conditioner bar coming soon.

10 ingredients or less, in every bar
Made New Naturals shampoo bars
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Why We Made These

Less, But Better

We got tired of ingredient lists that needed a chemistry degree to understand. So every bar in this line is built from 10 ingredients or fewer — each one there because it does something specific, not because it's expected.

No fragrance. No essential oils. Just clean, simple bars gentle enough for the whole family, including sensitive skin and scalps.

Each bar is pressed by hand, in small batches, right here — not mass-produced in a factory. Below is exactly what's in each one, and why.

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Before You Begin

What to Expect

  • Most people adjust right away — our testers didn't need any transition time at all. For some, it can take up to 2–3 weeks as hair and scalp adjust away from conventional shampoo. Either is normal.
  • It's a bar, not a liquid, so technique takes a wash or two to learn. Start by wiping it directly over wet hair a few times to see how much lather you get. Most people find they need way less product than they expect — you'll figure out your amount after a couple of washes.
  • Your shampoo bar is 2-in-1. It cleanses and conditions in one step. Depending on your hair type, you may not need the conditioner bar after every wash.
  • The conditioner bar doesn't lather — that's normal. It works more like a lotion bar than a soap, and rinses clean.
  • Store on a draining dish between uses so your bars dry out and last longer. Keep them away from pooling water.
  • Stop use and reach out if you notice any irritation or reaction.
  • For infants and very young children, please check with your pediatrician before use. Our bars are gentle, fragrance-free, and formulated with sensitive scalps in mind, but they aren't clinically tested as tear-free or infant-specific.

Instructions

How to Use Your Bars

Shampoo Bar

  1. Wet your hair thoroughly with warm water.
  2. Wet the bar itself, then either rub it directly onto your scalp in sections, or lather it between your hands first.
  3. Massage into your scalp for 30–60 seconds, working the lather through the length of your hair.
  4. Rinse thoroughly until the water runs clear.

Conditioner Bar

  1. After shampooing, gently squeeze excess water from your hair.
  2. Stroke the bar directly over damp hair, focusing on mid-length to ends.
  3. Leave it in for 1–2 minutes.
  4. Rinse thoroughly. No lather — that's completely normal.
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Full Transparency

What's Inside Each Bar — and Why

Every ingredient in these bars is doing a specific job. No filler, no fragrance, nothing added just because it's expected. Here's exactly what's in each one, and why we picked it.

🌿 Rice Water Shampoo Bar ›
Strengthening · Building · Fragrance-Free · 2-in-1
SCI PowderThe main cleanser in this bar, and a gentle one — it clears buildup and dirt without stripping natural oils the way sulfates can.
SLSA PowderWorks alongside SCI to build lather and give the bar the hardness it needs to hold its shape wash after wash.
Cocamidopropyl Betaine (CAPB)A secondary cleanser that softens the lather and adds slip, so hair doesn't feel tangled mid-wash.
BTMS-25A plant-derived conditioning agent — this is what makes the bar 2-in-1, replacing the need for a separate rinse-out conditioner for many hair types.
Cetyl AlcoholA fatty alcohol (nothing like drying alcohols) that adds smoothness and helps the conditioning agents spread evenly through your hair.
Coconut OilAdds natural shine and light moisture without weighing hair down.
Rice Starch PowderSmooths the hair cuticle for a softer feel, and ties directly into the rice-water tradition this bar is built around.
Panthenol (Vitamin B5)Draws in and holds moisture in the hair shaft, so hair stays hydrated between washes.
Organic Rice ProteinStrengthens strands from the inside and helps protect against breakage — the "building" half of this bar's name.
Glyceryl CaprylateA plant-based preservative that keeps the bar safe to use over time — chosen specifically so the ingredient deck could stay minimal and skin-friendly.
🌿 Sensitive Scalp Shampoo Bar ›
Soothing · Calming · Fragrance-Free · 2-in-1
SCI PowderThe gentle, primary cleanser — sulfate-free so it won't strip or aggravate a sensitive scalp.
SLSA PowderAdds lather and bar hardness alongside SCI.
Cocamidopropyl Betaine (CAPB)Softens the lather and adds slip so hair combs through easily.
BTMS-25The conditioning agent that makes this a 2-in-1 bar, so a sensitive scalp isn't exposed to more products than it needs.
Cetyl AlcoholAdds slip and helps conditioning agents spread evenly.
Shea ButterDeeply nourishing and soothing — chosen specifically for scalps that react easily, to calm rather than irritate.
Arrowroot PowderA natural thickener that firms up the bar's texture without cutting into lather, so it performs just as well as the others.
Panthenol (Vitamin B5)Locks moisture into the hair shaft between washes.
Ground OatsA traditional, time-tested ingredient for calming redness and irritation — the ingredient doing the heavy lifting for sensitive scalps.
Glyceryl CaprylateA gentle, plant-based preservative that keeps the bar safe without introducing anything harsh.
🌿 All-Around Shampoo Bar ›
Clarifying · Balancing · Fragrance-Free · 2-in-1
SCI PowderThe primary gentle cleanser, effective across every hair type.
SLSA PowderBuilds lather and gives the bar its hold and hardness.
Cocamidopropyl Betaine (CAPB)Softens the lather and adds slip for easy detangling mid-wash.
BTMS-25The conditioning agent that makes this bar 2-in-1, suited to work well no matter your hair type.
Cetyl AlcoholAdds smoothness and helps everything spread evenly through hair.
Jojoba OilClosely mimics the oil your scalp naturally produces, so it balances rather than over-moisturizing or over-stripping — this is why it works across every hair type.
French Pink ClayGently draws out buildup and adds light volume — this is what gives the bar its clarifying, balancing role in the lineup.
Rose PowderA finely ground botanical that adds a soft, natural blush tint and a light exfoliating touch — included for color and texture, not fragrance.
Panthenol (Vitamin B5)Keeps hair hydrated after the clay does its clarifying work.
Glyceryl CaprylateA plant-based preservative, gentle enough to keep this bar's ingredient list as short as the rest of the line.
🧀 Light Detangling Conditioner Bar ›
Fragrance-Free · Smooths & Detangles · Tames Everyday Frizz · Small & Large Available

Not included in The Trio — available on its own in a small or large bar.

BTMS-2545%The primary conditioning agent, and the reason this is a true conditioner bar rather than just an oil bar — it's what actually detangles.
Cetyl Alcohol24.5%Adds slip and softness, and helps the bar hold its shape between uses.
Shea Butter12%Deep, lasting moisture for dry ends and mid-lengths.
Mango Butter (unrefined)8%We chose the unrefined version specifically — it goes through far less processing than refined mango butter, keeping it closer to our minimal-ingredient philosophy.
Argan Oil7.5%The ingredient doing most of the frizz-taming — smooths the hair cuticle and adds shine without leaving hair greasy.
Panthenol2%Locks moisture in after the butters and oils have done their job.
Glyceryl Caprylate1%Keeps the bar shelf-stable and safe, at a level gentle enough to match the standard of the rest of the line.
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Common Questions

FAQs

Do I need to use the conditioner bar every time?+

Not necessarily. Your shampoo bar already conditions as it cleanses. Many people only reach for the conditioner bar on days their hair needs a little extra smoothing — it depends on your hair type and how it responds.

Why doesn't the conditioner bar lather?+

That's completely normal. It's designed to work more like a lotion bar than a soap — it glides on, coats your hair, and rinses clean without suds.

How long does one bar last?+

The small bar runs about 15 washes, and the large bar around 40. Since these bars don't strip natural oils the way commercial shampoo does, most people find they don't need to wash daily — so that stretches further than it might sound.

How long until my hair adjusts?+

Most people adjust right away — our testers didn't need any transition time. For some, it can take up to 2–3 weeks as hair and scalp transition away from conventional shampoo. Either is completely normal.

Are these bars safe for the whole family?+

They're gentle, fragrance-free, and formulated with sensitive scalps in mind, which makes them a good fit for most of the family. For infants and very young children, we recommend checking with your pediatrician first, since these bars aren't clinically tested as tear-free.

Why is there no fragrance?+

We made the whole collection fragrance-free on purpose, so every bar could be safe and comfortable for sensitive skin and the whole family — no essential oils, no added scent, just what's needed to do the job.

How should I store my bars?+

Keep them on a draining dish between uses, away from standing water. This keeps them firm and makes them last significantly longer.

What if I notice irritation?+

Stop using the bar right away and reach out to us directly. Everyone's skin is different, and we want to know if something isn't working for you.

Shop The Trio
The small conditioner bar is available as an option on the same listing.